A client said, as we were talking the other day about his business -- which inevitably means we’re talking about mine, too, and yours, because we’re in this together -- that he wanted to make sure, in running his business, that he wasn’t just continuing to put quarters in. That he wasn’t just on this going-nowhere pony ride that seems like motion but is really just activity, busyness, that doesn’t truly advance him.

Um, yeah, that’s what I refer to as Hustle for Hustle’s sake. You know, just one of those (myriad) occasions when your Hustle is actually hustling you…

I can totally relate. Can you?

Specifically he was talking about the need to hire someone, to expand his team if he really wants to grow his business. He knows he’s doing work that he could hand off to someone, that he could do more, grow more, serve more, if only he had another person on his team. And yet…

This is an area filled with tension & risk for some us. I mean, the risk is that you’ll build out a job description, break off delegate-able tasks from your workload, find and train this person, and then – here’s the scary part – what if it doesn’t work out?

What if it doesn’t work out?

What if you spent all that time on this person and then it doesn’t end up helping you like you thought it would? Then you’re back to square one, which might feel like square minus five. Somehow that just seems so much worse than making the effort to actually do the thing that has the potential to really change everything, liberate you to do the work you really want to be doing, that you’re really here for, that lights you up.

So we stay on the same ole horse.

Since I’ve just been through this, am still going through this myself, I so Got This as we were talking.

I posted about this on Instagram recently, this mini epiphany (or minipiphany, as I like to call it) I had when I realized that there was no amount of gentle-reminder emails and updates to Basecamp that would make the work I’d farmed out go any faster, that would mean we’d meet our deadlines on my designated date. It was a problem of capacity, not in that the two fantastic people working for me needed to magically create more, but in that I needed to add more, in the form of a third person. No number of haranguing emails was going to magic enough time into the process. Nope.

Doing the same ole thing results in, duh, the same ole result.


I could just keep pumping quarters into this same pony-ride – involving myself in the busyness of keeping the time-pressure on and, worse, Just Doing It Myself – or I could climb off the horse and actually do the thing that’s going to contribute to true forward-movement.

That is, actually do the one thing that’s going to make it possible for me to achieve my larger goals: hire someone.

Climb off that horse.

As an entrepreneur, I have so much nervousness about expanding too much that I lean too far the other way sometimes: I expand too little or too late and then I can’t meet demand or deliver the quality experience and work I so desire. And then I don’t have the space for the creative work that I know is key to actually growing this business, to ensuring that it functions as best it can as the vehicle for my voice in this world.

Are there areas in your work and business where you are just pumping more quarters in, wishing for a different outcome but still doing the same old once-successful thing that got you here? What would be possible if you climbed down, saved your quarters, took the plunge?