At the beginning of our businesses, there’s a mistake so many of us make that can hobble us for ages. Unwinding it starts with a little story about a can opener. ;>
It’s been a gradual stripping away along this entrepreneurial journey, and now I get it, the most valuable thing I sell.
Sales page not moving your offer or product the way you imagined? Don’t be so quick to blame your price. Maybe it’s really your So What.